by International Associations | sustainability
Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel like a “quick win” when it comes to Corporate Social Responsibility and sustainability – especially with so many charities now making it accessible for individuals and...
by International Associations | sustainability
Since the first market sellers shouted out the merits of their wares to passersby, untruth in advertising has been a problem. Unscrupulous businesses have adapted to the times, and as consumers have become more concerned about the environment, greenwashing has become...
by International Associations | sustainability
Most people make at least some effort to minimize their impact on the planet’s ecosystems. Recycling and saving energy are mainstream practices now, and most of us try to buy more sustainable products. Buying sustainable products does make a difference, but it’s...
by International Associations | sustainability
Consumer demand is supposed to drive product development. But even though 78% of Americans believe companies should be environmentally responsible, a seminal study on greenwashing found that nearly all green marketing claims are false or potentially misleading....
by International Associations | sustainability
The Seven Sins Of GreenWashing! Greenwashing is the deceptive use of green marketing or green PR to promote the perception that an organization’s products, services, or policies are environmentally friendly. Greenwashing can be as simple as mislabeling a...
